Rebranding
A rebrand for the company you’ve become.
Your company outgrew the brand it started with. First we put who you are now into words, then we build your identity, message and website from there.
Your business is better than your brand.
It happens gradually. You added what customers asked for and found the work you’re best at. The brand didn’t keep up. Now the story changes depending on who tells it. The deck, the website, and the sales calls say three different things. And you hesitate for half a second before sending anyone the link.
None of that is a marketing problem. It’s a foundation problem: the brand was pieced together while the business grew, and nothing underneath got rebuilt. That’s the gap a real rebrand closes.
Magic Brush Painting
Before
After
A rebrand starts underneath the logo.
A new logo on a shaky foundation doesn’t hold. Most rebranding agencies start with how it looks. We start with who you are: what you’re promising and who it’s for. Then the look and the language get built on top, one story in everything your market sees.
You’re finally looking like what you’ve become.
Signs it’s time for a rebrand
The story changes depending on who tells it.
You hesitate before sending someone your website.
The brand got pieced together while the business grew, and it shows.
There’s a room coming, a fundraise, a launch, a bigger table, that the current brand can’t walk into with you.
The Lighthouse Method
How we rebrand.
Identity
We find who you already are.
You leave with
What makes you worth choosing, in writing, for your sign-off
Strategy
We put it into words you’d use.
You leave with
Your brand strategy in writing, with a one-line test for every decision
Expression
We make it look and sound like you.
You leave with
Your logo, look and messaging, in a style guide your team can use
Build
We build it and stay until it’s live.
You leave with
Your website, emails and team training, built and live
A rebrand shouldn’t cost you what you’ve built.
The fear is fair: you rebrand mid-growth and confuse the customers who already trust you. That’s why we don’t invent. We surface. The rebrand gets built from what’s already working, the promise you already keep, the words your best customers already use. The people who know you say “that’s them, finally said right,” and the people who don’t finally get it.
On the other side, it’s simple: you send the website to an investor or your biggest prospect without explaining it first.
Rebrands we’ve led
Happy Crew Coffee House
Rename, identity, membership, website, systems
The old name needed explaining. Half its written Google reviews bring up the cause behind it.
Magic Brush Painting
Identity, website, systems
Twenty-plus years of work for high-end builders and estates, and a brand that leads with its owner’s promise to show up when he says.
The Creative Box Company
Positioning, messaging, website, systems
Positioning built on its owner’s habit of hand-gluing a sample before anyone pays for a run.
Find out what your rebrand would look like.
Start with a thirty-minute call with Cole, our founder. Tell us what you’ve built and where it’s going, and we’ll tell you what we see, including whether you need a rebrand at all.