Field Notes
Notes from inside the work. How we think about positioning, messaging, and rebrands, written down so you can use it.
01
August 2026 · Positioning · 9 minute read
Most positioning frameworks start with a template. This one starts underneath: surface the principle you already run on, then commit to a position you can keep.
Start with thirty minutes.
It’s a call with Cole, our founder, with no pitch and no deck. Tell us what you’ve built and where it’s going, and we’ll tell you where we’d start. If it’s useful, we keep talking.