Deep & Beyond
A Kona nonprofit that helps people with disabilities snorkel the ocean, and a website built around their first question.
Snorkel Days at Kahalu’u Beach
Deep & Beyond runs free Snorkel Days at Kahalu’u Beach in Kona once a month, with adaptive equipment and volunteers alongside, so people with disabilities can snorkel the bay. Cole, our founder, volunteers there and sits on their leadership team, which is how we knew what new participants ask first.
Their website at the time answered when and where, with the schedule, the logistics and the equipment. For someone with a disability thinking about snorkeling for the first time, or a parent reading for their child, another question comes first, and until it’s answered the dates don’t matter.
What we found first
The question before the schedule
We heard new participants and their parents ask whether they could do this at all, and a schedule can’t answer it.
Can I do this?
For this audience, trust is the product, so the site shows the answer first, in photos of people with disabilities in the water with the equipment and volunteers around them.
Built to answer it first
The homepage opens on real participants in the water with adaptive equipment. Illustrations walk participants and volunteers through the day step by step, from showing up and gearing up to games and lunch, and registering takes one click from the homepage instead of three.
Behind it, the systems: a CRM that handles registration and follow-up email, and campaigns that keep people connected between Snorkel Days. In 2026 we connected the registration forms to the email list, so everyone who registers through the site gets the reminder before each Snorkel Day.
Before
After
Result
Easier to sign up, easier to run
1 click
Registration from the homepage, down from three
5+ hrs
Admin time saved each week, by the Snorkel Day director’s estimate
As of October 2026
“Since Cole rebuilt our website and registration, our team gets five-plus hours a week back, and first-timers and their families can see what a Snorkel Day looks like before they ever come down to the beach.”
Jonas Mahoe, Snorkel Day Director
Does your website answer the question people arrive with?
Start with a thirty-minute call with Cole, our founder, with no pitch and no deck.